Sustainable Solutions helps companies build a sustainable business for the future and assists with creating policies that promote sustainable business. Focusing on a more corporate base, company founder Megan Sager, wanted to create a business that was seen as tangible, practical and innovative. She stated "Sustainability specialists tend to be 'fluffy' while bankers tend to be conservative and think too much about business as usual, as it is done today."
The aim of the logo, and subsequent branding, was to have a slick modern look that stayed away from the usual look of "environmental" brands. Something that corporates could relate to, but that wasn't too ridged.